Marketing properties started happening online for quite some time and now more than ever it is important to create the best virtual viewing process for anyone to tour a property from the comfort and safety of their own home. Per a recent survey from Realtor.com, those who are thinking about listing their homes on the market are willing to allow showings under the right conditions while open houses are something they are less comfortable with given the current social distancing concerns.
Given this, it is very valuable to have a digital strategy to make your marketing efforts as effective as possible for all buyers. Here are some of the top things that homebuyers are reporting to be the most helpful:
- Complete listing information
- Many, high-quality photos of the property showing all rooms and exterior
- Virtual tour of the home
- Neighborhood information
- Agent hosted video chat
Nate Johnson, CMO of Realtor.com states: “As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”
These strategies will arm buyers with the tools to decide if the property fits their criteria enough to visit in person. Should they be serious then the important precautions for viewings should be taken including limiting in-person activity, washing of hands, removing shoes and wearing masks and gloves. It is also recommended that sellers do things like leave all doors to rooms and closets open so that buyers won’t have to touch things.
In the end things are changing rapidly and these tactics can certainly help with marketing your home efficiently and potentially leading to a faster sale. As time goes on we will see how much of these things will be here to stay.